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About Us

Our Story

In early 2023, Generative AI hit the mainstream representing one of the biggest technical and business transformations of our time.


At Revere, we believe that LLMs and Co-Pilots will quickly become major influencers to billions of people shaping their brand views, product opinions, and purchase decisions.  


Revere was founded by technology and marketing leaders with the mission of helping marketers with one of their next big challenges and opportunities - elevating their brands and improving customer journeys

with LLMs and Co-Pilots.


Revere – Behind the Name


Why the name Revere?  It’s about two Reveres - Paul Revere and Brand Revere.


Like Paul Revere, we are sounding the alarm to marketers on how LLMs will be major influencers, upend traditional search, impact purchase decisions, and transform the customer journey.


Most importantly, we are all about helping companies

develop brands that are Revered.   

Meet the Founders
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Peter Fader


  • The Frances and Pei-Yuan Chia Professor of Marketing, The Wharton School of the University of Pennsylvania.

  • Recognized by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers” 2017.

  • Co-Founder Zodiac, predictive analytics firm sold to Nike in 2018. Co-Founder Theta Equity Partners and Incompass Labs.

  • Leading researcher of Customer Lifetime Value as well as the analysis of behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries.

  • Author of Customer Centricity: Focus on the Right Customer for Strategic Advantage; Co-author of The Customer Centricity Playbook; co-author of The Customer-Base Audit.

Bruce Jaffe


  • 25 + years as a Technology Operator and Investor

  • General Partner, J4 Ventures

  • Corporate Vice President, Microsoft

    • Corp Dev - Head of M&A and Investments

    • CFO $2.5B Online Division

    • Global Head of Business Development

  • CEO of Donuts, Inc. registry exit to Private Equity

  • Angel Investor, consultant, advisor, board member from 2008-present

  • B.S. from UC Berkeley and an MBA from Stanford

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