Jan 222 minAnnouncing Revere – Committed to Elevating Brands in a World of Generative AIOn a soggy April night, Paul Revere made his famous ride through the streets of Boston warning his fellow patriots that the British were...
Sep 28, 20233 minMarketing’s Next Big Opportunity and Challenge: LLMs Will Be the Next Big Influencers of Our Time Prompt ChatGPT or Google Search Generative Experience (SGE) with the question, “What is the best cruise to Alaska” and it is easy to see...
May 26, 20233 minMarketing’s Next Battlefield: Co-Pilot Optimization (CPO) Digital Co-Pilots promise to upend the current digital ecosystem by creating new relationships with consumers. I have a new friend named...
May 3, 20236 minMarketing Wake Up Call – Time to Revisit Marketing Playbook Given Generative AISo much of the conversation has centered around marketing productivity and organic search improvements. The launch of Generative AI...